All photos courtesy Arcata Eye, by photographer Terrence McNally / Humboldt Labor Collection, 2003 - 2007
How to ruin a perfectly good enterprise
When a business owner sits down to ponder the future performance of his or her enterprise, an internal assessment process gradually unfolds and eventually leads to this question: “What do I want?
It's Easy Being Green
Kermit the Frog often said, “It's not easy being green.” That little visionary had no idea how this one single syllable word, such a part of his identity, would become one of the most powerful words in modern day marketing and
