All photos courtesy Arcata Eye, by photographer Terrence McNally / Humboldt Labor Collection, 2003 - 2007

Competitive Intelligence

HSU Office for Economic & Community Development is seeking a Cometitive Intelligence Specialist. Click here to download the job description.

Competitive Intelligence research is a critical component of Economic Gardening, an economic development strategy that focuses on investing in the growth of local businesses rather than in industry attraction. While large companies have long benefited from Competitive Intelligence research, it is more recent that small companies are learning its value.

The City of Littleton, Colorado committed to this strategy 18 years ago. Since then, the number of jobs created doubled and sales tax revenues tripled--- during a time of two major recessions. The City did not recruit one industry during this period, nor did it offer one cent in incentives or tax rebates. The key to Littleton, Colorado’s Economic Gardening success has been their QUICK RESPONSE to the information needs of their high-growth businesses by mining information from high-powered databases, search engines, GIS, research software, and other information tools.

Competitive Intelligence research services will provide information on:Competitors and their strategies, Industry trends and forecasts, Market demographics and psychographics (lifestyle information), GIS and social networking, Market size and sales, Market research reports, Potential market niches, Prospective partners and resources, and Marketing lists and leads.

Apply for Competitive Intelligence Research Specialist

The Position: The purpose of this new Competitive Intelligence program is to provide information needed by this rural region’s small, growing companies to help their business planning and decision-making and to improve their ability to compete in a rapidly changing and global marketplace. It is essential that the C.I. Research Specialist has a customer service orientation to her/his work. Reporting to the Director of the Humboldt State University Office for Economic & Community Development (OECD), the C.I. Research Specialist will conduct economic research in response to requests from local businesses and economic/business development organizations. The C. I. Specialist will work directly with business owners and business counselors to determine their information needs and will develop the necessary resources for securing the business data requested. The C.I. specialist will establish a reputation for rapid respond with helpful summary reports, concise recommendations, and other media showing various economic analyses pertinent to the business client. It is hoped that in this start-up period, the C.I. Specialist will help to grow the program, by presenting information to high-growth local businesses, lenders and business consultants about the value of this research to their competitiveness.

Download the Job Description Here.

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