The second of Plan It Green’s Green Business Luncheon Series, this session will examine the strategies behind marketing campaigns and explore the potential and pitfalls of those looking to promote their Green credentials. For any providers of Green products or services, this is a session not to be missed.
Join us this September to learn from the experts about the systems and strategies to market your business more effectively, with an emphasis on ways to flash your Green, without blinding the audience.
Please register for the luncheon at the bottom of this page
The Panel:
Connie Roser-Renouf
Connie is a scholar with expertise in social marketing and persuasion campaigns. She earned her PhD in Communication Research at Stanford University, and currently works for the Center for Climate Change Communication, examining the dynamics driving people’s willingness to take environmental actions.
Jeff Sussman
When it comes to marketing Organic and Natural products, few can offer the advice of Jeff Sussman—current National Sales and Marketing Manager for Humboldt Creamery. Jeff has helped the Creamery expand to international markets and report more than $100 million in sales of dairy products, including an Organic line, in 2007.
Host and Facilitator:
Maggie Gainer, HSU Office for Economic & Community Development
Maggie is a community development specialist with a background in waste reduction, community-based economic development and recycling market development. The author of numerous published articles, she continues to travel, lecturing on the topics of waste prevention and the role of recycling industrial development in sustainable community planning.
Title: Marketing Green: All of the Rinse with Less of the Wash
When: Monday, September 22nd, 2008
Where: The Oberon Grill at 516 2nd Street in Eureka
Time: 12:00 Noon - 2:00 pm
Cost: $20.00 per person
For any questions, call 445-4986
Sponsored by: Humboldt Plan It Green, the North Coast Small Business Development Center, Pacific Gas and Electric, and the HSU Office for Economic & Community Development